Segmentation And Positioning

Marketing Assignment on Segmentation and Positioning: analysis of the Credit Card Industry in India. [pic] Submitted by: Tribhuvan Singh (Rollno.149010106) goal: 07th July’06. Credit card game Industry in India: [pic] The total denotation entry card merchandise in the country is right off at around 17m cards and is matureing at a respect of 30-35per cent per annum. The size of the Indian faith cards market is estimated to be around $4bn. The market is expected to grow by about 30-35% p.a. This would still be a in truth deplorable penetration of a potential market of 60 trillion cardholders. The credit card business is a low-margin, amply book business. Thus, given the low inco me per card and the high initial investments by the bank, large volumes in terms of cards issued and the proceeding financed atomic number 18 required to make the trading operations profitable.

Credit cards atomic number 18 gaining undercoat in India at a rapid whole intuitive feeling with increasing urbanization and awareness of formative money. Besides the wooly-minded freebies and rewards doled out, customers feel it very convenient to carry a credit card card rather than bundles of currency. The expected growth rate of credit card business in India is 30-35%. With the advent of globalization and privatization, the printing of credit cards is gaining popularity. Most of the bill payments including utility payments m! ention be taken care by credit cards. Further, in India at least, people perceive the card as a status symbol. In India, ICICI Bank, Citibank, HDFC Bank, SBI, StanChart and HSBC are the main players. However, various Indian banks, both public and private, are entering into Joint Ventures. Recently, BOBCARDS has launched a credit card, PARAS, in association with the MasterCard International. ICICI Bank is the largest card issuer in the country with the total of 4...If you want to get a noble essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.