Marketing Case Study

The MBT Company is operating in the footwear commercialise. The target foodstuff of MBT Company basin be divided into different categories sociable mass, women worried somewhat their appearance and weight, those quite a little having problems with their tendon and exercise and medically prescribed shoes. The MBT Company supplies their footwear to two retailers, playing period shops and medical stores. The two types of retailers and the company itself illustrates that the footwear is stylish and unornamented for all men, women and children. Masai B arefoot Technology shoes are whap as sport a thick, convex sole, a cushioned squishy heel and a hard centre chthonian the arch. MBT Shoe Company uses several dimensions for their market segmentation. Under the behavioural dimensions are the needs, rate of use, brand familiarity and a little game of knowledge round the footwear. Mostly the need of more or less every consumer is the same, i.e. covering their feet wit h a shoe which looks good and is unproblematic in walking. The rate of this specific footwear rump be heavy because it tones the body while walking in it and as written in the case study it helps in burning of extra calories. Customers should have brand familiarity and schooling about the footwear before wearing the shoes.

It is easy to gather information either from the website of the company or the retailers that sell the shoes. Under the demographic dimension are the income, gender, occupation and social class. The price indicated in the case study is around $339-$369 this means that the only people with high income can afford to subvert the shoes. The consumers with low or medium s alaries might not be able to procure the fo! otwear. Both male and females can wear the shoes. People in any occupation are able to use it. any(prenominal) social class can wear it but rationalise it depends upon the income of the user. The segmenting used by the company is effective because every psyche looks forward to wear shoes that are well-designed and comforting and they are successful in...If you want to get a full essay, barf it on our website: OrderEssay.net

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