Strategic Management: External Analysis

Introduction confederation proEastman Kodak Company has been in existence for hundreds of years . The founder of this partnership was George Eastman who registered the Kodak trademark in 1892 .In 1999 , Kodak ventured the merchandise with a natural lick namely the depiction inkjet printers . Kodak did non go it alone , the order sign to a joint venture agreement with Lexmark a manufacturing burnished set . The venture came up with the picture maker that is ad hominem and comes along with a Compact Flash and s aid ups that do not require one to use a computerEastman Kodak Company make a re-entry to the market . The accompany make known its jut and intention to entirely bring a revolution to the consumers of the inkjet by starting up a sucker new output line that would inclusive of all types of Inkjet printers . The co mpany proudly claims that their printers are well able to save the consumer toll by more than than 50 and at the same clipping , produce proud quality prints due to the latest engineering of Kodak Color (Symonds , W , 2006The company has over the years and compensate today been the biggest supplier of photo films worldly concern wide . This is in all the leash categories of motion picture professional and incompetent markets . In gain the Eastman Company has diversified to the production of a variety of imagery industries for instance medical film imaging .

The company has a large market size and sells its products world wideThe chief competitors of Kodak in the market include FUJIFILM holdings club , Nashua corporatio! n , IKONICS confederation , reputation Vision inclusive and Xerox Corporation among othersKodak Mission StatementThe company intends offer the widest range of forward-looking technology and be the worlds trounce manufacturer of film technology and printingCompany productsThe Kodak Company has the following productsInk Cartridges and Inkjet Consumer PrintersFilmsDigital CamerasSoftware for alveolar Management PracticeFilm camerasPrinting of PhotosSmart Digital Picture FramesInstant CamerasTelevision doing and Motion PictureImage SensorsPorters fin Forces Analysis of Eastman Kodak CompanyCompetitive Rivalry within the IndustryCompetition is a lot very pie-eyed as many companies contend for sales . A lot of finances are spent for merchandise and promoting the products by competing firms by various pathways in a bid to travel by to the tar spoil consumers who channel their money to purchasing the firm s products . everyplace the years , thither has been decline in the m aturation of the photo industry although new markets are up-and-coming with high crop levels . The demand in the photo industry does not discombobulate a seasonal worker trend and this escalates the opposition even more (Thompson , A . and Strickland J 2001Threat of Substitute goodsAs a result of growth in modern technology and the market size , rivalry and marketing is rough as firms attempt to increase their market share The cost of products has drive relatively low , substitutes cave in become readily available with slight features for differentiation . advancement has too become attractiveThreat of New EntrantsThere is a barrier...If you want to get a full essay, order it on our website: OrderEssay.net

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