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The current issue and full text archive of this diary is available at www.emeraldinsight.com/0263-4503.htm Future research directions in touristry merchandise Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and touristry plow 533 Received January 2010 judge January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, the States Abstract Purpose The purpose of this penning is to formulate and debate future research avenues for the market of tourism service. Design/methodological analysis/approach The approach taken in the cover is to follow the applicable literature and focus on the key themes just about important for future research on tourism marketing. Findings The radical ?nds that there are a mo of research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on but the r oughly important areas are consumer behavior, branding, e-marketing and strategic marketing. operable implications The paper is relevant to tourism ?rms and destination management organizations in the development of marketing activities/capabilities to increase their customer base.

In addition, as this paper takes a globose perspective it is likewise accommodating to compare varied international research directions. Social implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and also consumers from developing countries such as mainland China and India. Originali ty/value This paper is a key resource for m! arketing practitioners destinying to focus on future growth areas and also marketing academics interested in tourism marketing that fate to stay at the oral sex of their research area of expertise. Keywords Tourism, Marketing, Tourism development, Strategic marketing musical composition type Conceptual paper 1. inlet As the...If you want to get a full essay, magnitude it on our website: OrderEssay.net

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