Bradford

Table of Conten¬ts 1Introduction3 2 stage setting analysis4 2.1General Analysis4 2.1.1History4 2.1.2Current touristry campaign and marketing mix4 2.2Consumer Context4 2.2.1Working hug4 2.2.2Senior retired people5 2.3Internal Context5 2.3.1Assets and Attractions5 2.3.2Future great deal6 2.4External Context (PEST framework)7 2.4.1Political7 2.4.2Economic7 2.4.3Social7 2.4.4 expert7 2.5SWOT Analysis7 2.5.1Strengths7 2.5.2Weaknesses8 2.5.3Threats8 2.5.4Opportunities8 3Communication Objectives9 3.1DRIP Elements9 3.1.1 label10 3.1.2Reinforce10 3.1.3Inform10 3.1.4Persuade10 4Marketing communication surmise Strategy11 4.1Idea11 4.2Tar prepare Audience11 4.3Message11 4.4 stem turn12 5Communications Mix13 5.1Digital13 5.2 advertize14 5.3 gross sales promotion14 5.4 ginmilllic Relations14 6Implementation15 6.1Advertising15 6.1.1Media channels15 6.1.2Partnership16 6.2Public Relations16 6.3 sales Promotion16 6.3.1Online Competition17 6.3.2Loc al Pub Quizzes17 6.3.3Partnership18 6.4Digital18 6.5 different supporting activities18 6.6Schedule/Timetable19 7Resources20 8Evaluation and make21 8.1Evaluation towards objectives21 8.

2Evaluations of individual communication mix21 8.2.1Advertising21 8.2.2Sales promotion21 8.2.3Digital21 8.2.4Tourists21 9Conclusion23 Bibliography24 1Introduction In the mid-nineties Bradford was succeeding in transforming itself from a declining industrial metropolis and sky itself as a tourist destination, innovative wrinkle revolve around and more.(Shaw & Williams, 1994, p. 217). However, the riots happened in the early 2000s lowered its reputation(BBC News, 2007)(BBC News, 2001). N ow, there is a crevice between the actual B! radford experience and the outside perceptions. This underwrite aims to go up a marketing communications campaign to revitalize Bradford as tourist destination, which will improve the economical...If you want to get a full essay, order it on our website: OrderEssay.net

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