Death of Subcultures

SWOT ANAYLSIS STRENGTHS * Loyal customer base * Having own provoker seat and bags means they benefit from low costs and energize bully contact with the factory. * Great management, K aren and Julie work rattling well unitedly and turn in known each other(a) for years, back when they employ to work for B totallyy. * The location is an returns given the affluent residents * As it is independently owned they canister be flexible with running(a) times and dont strike to ask license to do anything. * Thy cater to an older customer (40+) as hostile to the other stores that digest much for the (20-40) * In the middle of all the other shops so easy to choose to WEAKNESSES- * Small space * fragile image in equality to other shops on highstreet * beneath average marketing attempts * optical merchandising makes the store looking for like its evermore on sale. * Some of the shoes are very dated and ab come forth look like you essential to have them prescribed to withstand them * Weak brands * Behind on technology and have except just managed to get onto kind networking.

* Window displays are not get inive or welcoming OPPORTUNITIES * possibly bring in new brands and swap for some animate ones * Potential to attract a new customer by having a demographic of slightly younger customers (35+) * Add complimentary services much(prenominal) as personal styling * Create a website and have more in store events to get customers along, similarly hand out leaflets. * Aging population with good pensions * not all the retailers have as man y shoes * Affluent customers can suffe! r the bands they choose to stock THREATS * Their biggest threat is a shop called Anya which has performer clothes and is very fashion forward * There is always a threat of a new competitor curtain raising a store * If they loss a particular brand, individual with more buy power in the area superpower beat them to it * some other stores can take customers and provide similar items but they will...If you want to get a practiced essay, order it on our website: OrderEssay.net

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