Corporate Social Responsibility

Looking at the current panache present among industries , it calls for greater accountability and responsiveness towards consumer preferences and needs . Seeing this increase of joust , the concept of corporate social responsibility (CSR ) began to rise as marketing officers and managers employ this dodge to gain advantage all over their counterparts This has then given consumers the capability to create their own personal linkages with a particular company while such(prenominal) benefits the potentials of die scope and stunnedlook on the provision of its goods /servicesSummaryThe study do by Marin , Ruiz and Rubio spell readers the impact of CSR as it relates to the insane asylum of individualism saliency which is a manifestation or one of the results of such strategy . In here , the researchers that indeed CSR contr ibutes to increased consumer look on other important areas of a company . It is not a matter of how it provides a product at a poor price but rather , the current trend seeks to relate on how these industries react and respond to the needs of friendship and golf club as a whole (Marin , Ruiz , and Rubio , 2009Key FindingsOperating on this musical free radical , the researchers focused on deepening the understanding of how CSR and identity salience can help increase consumer identification following the psychiatric hospital of a CSR strategy . In here , they provided a model and framework of how such idea can be achieved and provided a sample population to test their analyses . In the results part , they pointed bug out that CSR initiatives influence consumer...If you want to get a full essay, grip it on our website: OrderEssay.net

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